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Mr-bricolage
Pick&Mix consolidates in North Africa
After three years since its first establishment outside Spain, CELO's Pick&Mix has expanded its presence within Mr. Bricolage centers in Morocco.
The innovative store system introduced by CELO in 2014 improves the exposition of fasteners and fixings in the point of sale. Mr. Bricolage has experienced the benefits of this new way to display the products in store implementing them in all their centers in Casablanca, Marrakech, Agadir and Tangier.
Since the first proposal made in 2015, Mr. Bricolage’s Pick&Mix has been modified and reconfigured, adapting to the needs of the customer and adjusting it to local behaviors to be able to offer an increasingly optimized and profitable mix for the establishment. The synergies created along companies and clerks have contributed to develop the Pick&Mix which has become a hot spot for current customers and an attraction to lure new clients.
With the last renovation in its center in Casablanca, we have updated the display to reduce the search time of the desired reference, as well as the maintenance system thereof, optimizing the stock. A winning and widely tested model in Spain, where client and staff enjoy even more the shopping experience. An integrative model, where the ordering of the references has been studied meticulously to speed up your purchase.
CELO thanks the entire team of Mr. Bricolage Casablanca for their help and confidence in the Pick & Mix project from the first day. A successful team-up that contributes to common success.